The Library.

On a personal level and in particular among our friends, feedback can be daunting.

The other day we were walking in a park. It was an unusually warm day and we noticed lots of people eating ice creams.

The metaverse is moving beyond niche applications and offers great opportunities for improving customer experience.

Trust is one of the most important attributes of a brand. We will forgive one error, or maybe two.

Getting close to the customer is known in the trade as “eating our own dog food”.

Human beings like to play and when a manufacturer builds in a playful distraction, it makes the brand just that little bit more interesting.

We think the majority of customer facing staff are not trained or accredited for their skills.

Last week we reported on customer service in a cafe that didn't allow the staff any discretion. This week we would like to balance this.