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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


The John Lewis problem
If you are in the business of delivering excellent customer experience, you need benchmarks. "Who does it best and how do they do it?"
Dec 1, 20232 min read


Customer experience in the NHS and private sector
There can't be a better example of an organisation delivering poor customer experience than the NHS.
Nov 15, 20233 min read


Is there any hope for customer experience?
Five years ago, a half of B2B companies we interviewed said that they were committed to providing excellent customer service.
Nov 1, 20232 min read


Dynamic pricing may not be for you
A favourite trick journalists play when they want to embarrass politicians is to ask them the price of a litre of milk.
Oct 15, 20233 min read


How to monitor your customer experience
Running a check on a customer experience programme has never been easier. Free tools from the likes of Survey Monkey
Oct 1, 20233 min read


Great customer experience is not just a smile
Customer experience doesn't come from just a smile or a nice word. These things help, of course...
Sep 15, 20232 min read


Technology that doesn't always satisfy
Our Meile washing machine has more computer power than the first rocket launched into space.
Sep 1, 20232 min read


Little things can mean a lot
It is sometimes the little things about what you do and say that give away your personality. This is especially the case with companies.
Aug 15, 20232 min read
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