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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


Lessons in Customer Service: A Tale from the Train
Recently, during a routine train journey between two cities, an unexpected customer service dilemma unfolded before our eyes
Apr 1, 20242 min read


The Art of Listening: Lessons Learned from the Samaritans
Listening may seem like a simple act, but in reality, it's a skill that requires conscious effort and practice.
Mar 15, 20242 min read


"The Impact of Wishing Someone 'Have a Nice Day' on Customer Experience"
On my last birthday I received just two birthday cards through the post. Now-a-days, if they come at all, they are online or text messages.
Mar 1, 20243 min read


How 7 Industrial Companies Achieved High Customer Experience Ratings through 7 Key Factors
Ask Google to give you examples of B2B companies with excellent customer experience scores and more than half offer SaaS.
Feb 15, 20243 min read


Why Having a Customer-Friendly Return Policy is Good for Business
It was around six months ago that I bought a dimmable LED light bulb to hang over our kitchen table.
Feb 1, 20243 min read


Unlocking Exceptional Customer Experience: 8 Factors that Drive Great CX
A common and critical factor that consistently influences customer experience is excellent customer service.
Jan 15, 20242 min read


BT Digital is rubbish
I was on my travels sometime in September when my mobile phone rang. It was a sales agent from BT....
Jan 1, 20243 min read


Safety gone mad
We bought a sizeable jar of olives from Waitrose the other day. There’s nothing unusual or exciting about that. However, opening it...
Dec 15, 20233 min read
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