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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


Jun 14, 20192 min read
Improve your customer experience with a bot
If you regularly follow our blogs, you will know that we believe warm, live, human beings are critical to delivering great customer...


Jun 1, 20193 min read
Segmentation – the key to great customer experience
Customers are different. If we want to make them happy we have to serve them in different ways. Segmentation is the key.


May 14, 20193 min read
How to monitor customer experience
Running a check on a customer experience program has never been easier. Free tools from the likes of Survey Monkey enable you to quickly...


May 1, 20193 min read
Wanted: more CEOs with marketing experience
Here is an interesting question for you. What is the best experience and qualifications for a CEO? As always with this type of question...


Apr 16, 20193 min read
What makes B2B customer experience different?
Thirty to forty years ago people used to go to the same place for their holidays, year in and year out. People used to eat at the same...


Apr 1, 20192 min read
Mobile phone customer experience - it sucks!
Nick and I live in Manchester, England. Manchester is the U.K.'s third largest city. You would imagine that in a developed industrial...


Mar 14, 20192 min read
Will Willie Walsh’s pay packet improve customer experience?
There was a time when British Airways called itself “the world’s favourite airline”. This was an unfortunate tagline implying that it...


Mar 1, 20192 min read
Banks are champions of customer service. (Not!)
Just last week we read with interest an announcement by Citigroup; America's fourth largest bank in terms of its assets. It said that it...
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