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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.
Dealing with unhappiness
The coronavirus has turned our world upside down. We explore unhappiness and how to deal with it personally and in business
Apr 1, 20203 min read
Would a green logo improve my customers’ experience?
We have innate preferences. Can these be used to drive customer satisfaction and improve customer experience. We explore.
Mar 14, 20203 min read
Lessons from Tesla
How does Tesla achieve a magical NPS of 97? They have a great product, great service and great brand. Don't kid yourself it is easy.
Mar 1, 20203 min read
Using segmentation to deliver better customer experience
Customers are different. Recognising these differences is crucial to delivering great customer experience. Segmentation is they key.
Feb 14, 20203 min read
The importance of emotions on the buying decision
Nick Hague was recently interviewed by James Rostance on The 414 Live programme. Nick spoke about the influence of emotions on business...
Feb 1, 20203 min read
The consequences of poor CX
Customers forgive the occasional mistake but if your CX is consistently poor, customers will walk.
Jan 14, 20202 min read
Lessons on the road
We live in Manchester, or at least in its suburbs. A train service from the small town where we live links with the centre of Manchester....
Jan 1, 20203 min read
What have we learned?
Learnings for those of us in customer experience from the general election campaign.
Dec 13, 20193 min read
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