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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


Are You Paying the Loyalty Penalty? How to Stop Being Ripped Off by Subscriptions and Renewals
Have you ever stopped to count how many subscriptions you’re signed up for? Streaming services, gym memberships, meal kits, software license
5 days ago3 min read


The Art and Science of Marketing Effectiveness: Insights from Les Binet
This article is based on an interview between Nick Hague of the World’s Greatest Business Thinkers and Les Binet
Mar 154 min read


The Power of Customer Centricity: Insights from Peter Fader
Peter Fader's thoughts shared in a recent interview with Nick Hague representing the World’s Greatest Business Thinkers
Mar 13 min read


Over-Confirmed and Overwhelmed: Are We Drowning in Appointment Reminders?
I don’t know when you last visited the dentist, but I’d bet that you received at least one message confirming your appointment—if not more.
Feb 152 min read


Snow, Squabbles, and Stationary Trains: What’s Really Going On Between Aslef and Avanti?
Train services between Liverpool and London ground to a halt recently, leaving passengers stranded and frustrated. The reason?
Feb 13 min read


What We Can Learn From Exceptional Customer Experiences: The Langdale Chase Story
Recently refurbished by its owners, Thwaites Brewery, the Langdale Chase offers a masterclass in customer experience.
Jan 153 min read


The Power of Branding: Creating Differentiation and Driving Customer Experience
In this blog we want to talk about the role of brands in creating customer experience. In the modern business landscape, branding is more.
Jan 14 min read


Is AI the Future of Customer Service? Exploring Automation, Opportunities, and Challenges
One of our biggest concerns about customer service is that many leaders of business see it as a cost rather than an investment.
Dec 1, 20243 min read
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